Service shops
Dispatch on a whiteboard. Invoices go out days late. The owner does admin at night.
A first fix: a job board the whole crew uses every day.
Fix the one problem that costs you every month.
We build small software and AI tools for local businesses of 1 to 50 people. We agree a target with you first, hit it in weeks, and prove it with your own numbers. Then we keep it running.
Booking office
10→6
no-shows a week
Example targets from our planning models, not client results.
If the owner is the system, we can help.
Jobs, schedules and invoices live in someone's head, a whiteboard and a group text. There is no IT person. Every month, the same problem quietly costs real money.
Offices that book people
Every empty slot is lost money. The front desk drowns in reminders, forms and phone tag.
A first fix: text reminders and digital intake.
Professional firms
Days spent chasing client documents by email. Capacity, not demand, caps growth.
A first fix: a document portal with reminders and a checklist per client.
Builders and makers
Big jobs, thin margins. One slow quote or a missed change order wipes out a month.
A first fix: a quote builder that works from your own cut lists.
Three steps. One path for every client.
1
Discovery
$500 paid, up front
We sit down with the person who has the problem and the person who signs. Five plain questions: what it costs you each month, who it hurts, what you have tried, what fixing it would be worth, and whether there is budget this quarter.
You get a straight answer. If we can't hit a target, or can't finish within a month, we say so.
2
The pilot
Quoted from your number
A tight scope, a target we both read the same way, and how we will measure it. A mock-up comes first, so you see the fix before anything is built. First working piece in about five days.
30% to start. 70% net 30, after you accept the work. Bug fixes are free for 30 days. You own the code.
3
Membership
Care, Build or Partner
Once the pilot hits its target, we keep it running, secure and current. If you want more, we keep improving it, one request at a time, and bring you the next fix.
Move up or down a level month to month.
Priced against what the problem costs you.
Not by the hour. A pilot is priced at about two months of what the problem costs you today, never under $2,500. If the problem doesn't cost more than the fix, we shouldn't do it, and we'll tell you.
Your pilot, roughly
$10,000
- To start, 30%$3,000
- After you accept, 70%$7,000
Good fit A problem this size is what we do best.
A rough guide only. The real quote comes after discovery, in writing.
Book a $500 discoveryAre we a fit? Check what's true.
The same four questions we ask at discovery. Three or four yes, and we should talk.
What every client is promised.
- 1 MO
We finish within a month of yes.
The pilot is scoped to fit. If it can't, we say so before you sign.
- 100%
You own the code.
It lives in your account once it's paid for. Your data is always yours. We build standalone tools, not add-ons you rent.
- WEEKLY
You hear from us every week.
What got done, what didn't work, what's next, and what we need from you.
- $0
No bill you didn't see coming.
Changes are priced before they're built.
- 30
Bug fixes are free for 30 days.
After you accept the work, anything that breaks, we fix.
This is what your weekly update looks like.
The subject line tells you the status before you open it. Every update says what didn't work, because that is what makes moving fast believable. You always know whose move it is.
Sample update. The business and numbers are made up.
Weekly update, week 2 of 4: on track
Reminders are live. One ask: your intake form by Wednesday.
On trackYour move
The number: no-shows a week
10 → 7target 6
Done this week
- Text reminders go out the day before
- Your schedule syncs every 15 minutes
What didn't work
- The first reminder sent at 6 AM. It now sends at 10.
We need from you
Your intake form, by Wednesday
After the pilot, keep it working for you.
Monthly, sized to how you used the pilot. Over your hours one month? Move up a level or pay for the extra.
Care
$600/month
We keep it running.
- Running, secure and current
- We fix what breaks
- New requests quoted one at a time
- A monthly health note
Build
$2,750/month
We keep improving it.
- Everything in Care
- Improvements every month, one request at a time
- A weekly text and a monthly report
- A quarterly review
Partner
$4,750/month
We coach your team and join your systems.
- Everything in Build, with priority
- We coach the people on your team who build
- Your tools connected to each other
- A 3-year roadmap, quarterly on site
Fair questions.
My team could build this with ChatGPT.
Good. Then the Partner level is for you: we coach and review your builders so what they make works and keeps working. We teach, we don't lock you in.
That's expensive.
It's priced against the number you give us at discovery. If the problem doesn't cost more than the fix, we shouldn't do it.
What if it doesn't work?
We only say yes when we can hit the target, and the target is agreed in writing before we start. You see a mock-up before we build, and a preview of every change before it ships.
Why keep paying after it's built?
It keeps running, stays secure, and keeps up as AI changes, and we bring you the next fix. Or step down to Care and pay less.
Why is discovery paid?
Because it's real work: two of us, with the people who have the problem, finding what it costs and whether we can fix it. You leave with a straight answer either way.
Results, in our clients' own numbers.
We only share a result once it's measured, and only the way the client chooses.
[ Placeholder: first case story goes here once a pilot is measured and the client approves the exact wording. Do not publish with this box showing. ]
Book a $500 paid discovery.
One meeting with the people who feel the problem and the person who signs. You leave knowing what it costs you, whether we can fix it, and what a pilot would cost. If we're not the right people, we'll say so and point you to someone who is.
Book a time